The Indie Hacker’s Guide to Getting Your First 100 Users

Aug 8, 2025

Aug 8, 2025

Startup Tips

Startup Tips

Startup Tips

Design & UX

Design & UX

Design & UX

Two men working together on a laptop during a casual meeting, discussing ideas with other people in the background.
Two men working together on a laptop during a casual meeting, discussing ideas with other people in the background.
Two men working together on a laptop during a casual meeting, discussing ideas with other people in the background.

Introduction
Your first 100 users are the hardest to get—but also the most important. They’ll validate your product, provide feedback, and help you refine your roadmap. We’ll share scrappy, affordable strategies that indie hackers use to reach early adopters, from leveraging online communities to creating value-driven content.


Tactics That Work:

  • Engage in niche communities. Answer questions, don’t just promote.

  • Use content marketing. Write guides or blog posts solving user problems.

  • Launch on Product Hunt. A single good launch can bring hundreds of signups.

  • Run personal outreach. DM potential users on LinkedIn or Twitter.

  • Offer incentives. Free credits, discounts, or exclusive early access.


Takeaway
The first 100 users are more about hustle than ads. Be personal, be scrappy, and focus on building relationships.

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